ABOUT US

Chocolate × Insects = ?
Chocobug’s answer is more delicious than you think

At ChocoBug, we believe the future of food is bold, sustainable, and surprisingly delicious. That’s why we use insect protein to make chocolate that’s good for you and even better for the planet.

Our Values

TASTY

Smooth Swiss chocolate meets insect protein — silky texture, no compromise

HEALTHY

Each piece delivers:

Premium protein power (like 1/3 egg’s worth)

SHARING

Three unique flavors in one pack—perfect for splitting, swapping, and discovering your favorite together

EVIRONMENTALLY FRIENDLY

Uses 1/1,000th the water of traditional livestock – freeing up farmland to rewild while satisfying your sweet tooth

STRATEGY

Explore the Future of Chocolate: Fun, Protein-Packed, and Eco-Friendly

Differentiating through innovation, ChocoBug offers a guilt-free, high-protein, low-calorie insect-based milk chocolate that appeals to modern consumers seeking both indulgence and meaningful food choices.

Our Commitments

Our brand speaks to ‘guilt-free pleasure for curious minds,’ targeting consumers who seek both taste and purpose in their food choices. To support our sustainability goals, each bar is wrapped in recyclable food-grade paper, and all three bars are packaged together in an eco-conscious outer paper wrap. Beyond environmental responsibility, we are committed to ethical production: our supply chain ensures fair labor practices, empowers women workers, and strictly prohibits child labor.

Where to Find Us

We’re bringing chocobug to 20 stores across 7 of the UK’s busiest cities, including London (9 locations), Manchester, Birmingham, Leeds, Glasgow, and more, making guilt-free indulgence easier to discover.

Our Leadership

Chief Executive Officer

TAHRI JOUTEI, Mohamed Yassine

Born in Morocco and fluent in French, English, and Arabic, TAHRI is the visionary behind our product. His multicultural perspective and entrepreneurial drive shaped the company’s core idea—bridging gaps through innovation. When not strategizing, he’s exploring tech trends or mentoring startups.

Chief Marketing Officer

YU Xinyao

YU spearheads our market strategy, combining rigorous competitor analysis with a deep understanding of customer needs. Her research uncovered key opportunities to differentiate our brand. A data storyteller at heart, she turns insights into compelling campaigns.

Chief Operating Officer

LIU Ying

LIU ensures our operations align with real-world demand. By analyzing consumer profiles and behavior, she optimizes workflows for efficiency and impact. Her mantra: “Great ideas need execution.” Outside work, she’s a podcast enthusiast on behavioral economics.

Chief Brand Officer

HAN Yifan

HAN crafts our visual identity—from the website to the iconic logo. With a minimalist yet bold design philosophy, she translates our mission into aesthetics. “Design isn’t just decoration; it’s communication,” she says. Also a part-time street photographer.

Chief Sustainability Officer

HU Xiangwen

HU merges sustainability with scalable growth. Her strategies ensure we thrive financially while staying true to our ethical values. A former consultant, she thrives on solving complex market puzzles.

We craft insect-based chocolate to promote sustainable nutrition and redefine indulgence with a smaller environmental footprint.

Contact Us

Phone +33 769900000

Email chocobug@edu.em-lyon.com